Kerikeri National Piano Competition (KNPC) Trust Activities
KNPC Trust is a charitable trust funded by corporate and private sponsors, with NZ’s most acclaimed concert pianist, Michael Houstoun, as its patron, who says of the competition: “It is by far the best test for young pianists in the solo repertoire in this country.” The trust’s primary purpose is to conduct NZ’s most recognised classical music piano competition for young talented pianists, held every second year over 5 days in the first week in July at the Kerikeri Arts Centre and involving a prize pool of $25,000. The competition in 2008 attracted 30 contestants, a record number of entrants in its 21 year history, including several from the Asia/Pacific region.
The competition format involves the contestants, in the presence of an adjudicator with an international reputation, each performing a sonata and a recital from memory under concert performance conditions including a large audience. The format also involves several cocktail receptions, a recital by the adjudicator, and a master class for competitors provided by the adjudicator. In addition to the competition event, the KNPC Trust holds 4 piano recital events between competitions, featuring well-known and acclaimed pianists, the purpose of which is to maintain the profile of the competition.
The Kerikeri Arts Centre is a highly desirable venue capable of showcasing both national and international events. The Centre boasts a completely refurbished 30 year old concert grand Steinway piano chosen to suit both the acoustics of the venue and the requirements of KNPC’s piano competition.
Opportunities for Sponsor Acknowledgement
KNPC’s four recitals and competition over a two year cycle appeals to the musically sophisticated demographic. From a marketing exposure standpoint, sponsor support for KNPC provides an opportunity to be associated with multiple events which include:
- 4 recitals
- 5-day piano competition
- 2 cocktail receptions
Media Exposure for Sponsors
Since the 2008 competition, KNPC has become part of the media agenda and will maximise major sponsor acknowledgement in all its media releases and interactions.
Media Coverage in 2008 included:
- Television: North Shore TV, Asia Down Under, Tagata Pasifika, New Tang Dynasty TV and Close Up where the winner played for 5 minutes.
- Radio: Newstalk ZB, Upbeat on Concert FM, Arts on Sunday on Radio NZ, and Morning Report
- Print: National: NZ Herald, NZPA
- Print: Auckland: Central Leader, North Shore Times, Harbour News, East Bays News, western Leader, Eastern Courier
- Print: Christchurch: Christchurch Press
- Print: Hamilton: Waikato Times
- Print: Northland: Bay Chronicle, Northland Age, Bay Report and the Advocate
- Internet: Event sites including Eventfinder, The Big Idea, radio NZ Arts on Sunday website, together with KNPC’s own website www.knpc.org.nz
Other Forms of Sponsor Exposure
Further, KNPC will acknowledge sponsor support and feature major sponsor’s logos on all advertising and promotional material together with letterheads, event programs, and tickets.
It is also the intention of KNPC that a number of complimentary tickets to all concerts, recitals and the piano competition will be available to sponsors for use as they see fit.
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